App Design

The secret to building high retention apps and happy user base is good design. No matter how robust infrastructure you build, or come up with a great idea – It all boils down to the App’s Design. Professional UI / UX can be the difference between user’s delight and disappointment. And with short attention spans from the users, it has become increasingly important to get your design right.

At The App Development Company, having designed 50+ apps – we know how to get app designs right. We follow a strict, rigorous but creative endeavour to design your app.

The UX / UI difference

Many development studios mix UX and UI process together without understanding the core of both terms. UX involves a vast range of activities like User Research, User Retention and measuring the effectiveness of the design. Whereas UI involves designing the actual screens of your app, choosing the colours and building branding materials. At The App Development Company, we understand the core difference between UX and UI and dedicate time to both processes.

Our team of UX experts brainstorm with UI experts to develop meaningful design for your applications.

Know your users

What drives your users? What does the average day in your users life look like? What are the other apps that your users use? We attempt to answer these questions by doing thorough users research and creating personas of your users. This step helps us understand your users in detail, and develop the app keeping in mind their quirks and likes.

Using tools like survey forms and in-house questioning sessions and focus groups, we understand your target users and come up with insights that help drive you to conclusions on your idea.

Actionable Prototypes

Immediately afterwards, we set up actionable prototypes and mockups using tools like Balsamiq, Ninjamock. At this stage, your project is just a set of prototypes coming together. Prototypes will have a rough edge but should give an experience of the entire user experience flow.

In each step of the design ideation process, we try to have a picture close to the final product as much as possible. That’s why our mockups are enclosed inside an app so you get a realistic experience of how your app will look like.


Once the prototypes are done and validated, our set of brilliant designers pitch in to bring colour and animations to your app. Using tools like Photoshop and Sketch, your app looks like taking shape and gets more final.

Out of these designs, we create experience flow – which is a set of connected screens that map how your app’s flow will look like. What will happen when you click on one screen, and go to another screen? How will the errors pop up? What should be the error messages? Everything is taken care of in this screen

Different Platforms, Different Rules

While designing your application, you have to keep in the mind the platforms you are designing for.

While designing for iOS we keep in mind, the devices and the latest iOS version on the market. Apple’s attention to details reflects in the Human Interface guidelines, a book they have written about design patterns to follow on the Apple Platform. Our designers are well versed with the HIG, and keep reading it every now and then to update themselves with the latest trend in Apple’s design.

While designing for Android, we have to follow the Material design guidelines set by Google. While Google was late to the design game, but has caught up ever since. Designing for Android could be complex, with having to decide which OS and which elements to use. Luckily for you, our designers take into consideration the platform and the devices of the target users demographic and come up with a design that utilises effectively both of them.

Our designers then hand over the design files along with the colour palettes to the developers, who then take it forward to build your app.


One of the important aspects of designing an app is choosing the perfect colour scheme for your app. Usually apps have a dominant colour as well as a secondary colour. And these colours vary according to the category your app is placed in. For ex : Social Networking apps have blue as a main theme (Ex: Facebook, Twitter ) whereas review services have red as a main colour (Ex : Netflix, Yelp )

The reason behind this is, through extensive research, companies have found the colours that resonate with the user base. If you are preparing an app for a similar category, it helps to use a similar colour scheme to lure your user in. That way, they would already find themselves familiar with one aspect of your app – the colour scheme.

But at the same time, you would not want your individuality taken away. Our designers ensure that your app is unique and at the same time hook into the existing habits of users with other apps.

Measurable Impact

Your well designed application now makes it to the app store, but does it get the traction you were hoping for? Our team of UX experts not only design applications, but also monitor the engagement. And if the engagement is not upto the expectations, we suggest way to refresh the workflow. But rarely, have we ever had to do this. Our years worth of industry experience enables us to design apps for maximum engagement.

Branding Materials

Apart from the app’s design, you will certainly need a few more branding materials. These include, but are not limited to, landing page designs, logos and press kits. Having all these branding materials makes your app look more professional and attractive to users as well as press.

Our team of designers work hard at creating branding materials that are in sync with your app’s design palette.

At The App Development Company, we put a lot of love into creating amazing designs for apps. Are you looking for an expert team to design your apps? Contact us today to get your app design needs served.