The secret to building high retention apps and happy user base is good design. No matter how robust infrastructure you build, or come up with a great idea – It all boils down to the App’s Design. Professional UI / UX can be the difference between user’s delight and disappointment. And with short attention spans from the users, it has become increasingly important to get your design right.
At TADCO we know how to get app designs right. We follow a strict, rigorous but creative endeavour to design your app.
The UX / UI difference
Many development studios mix UX and UI process together without understanding the core of both terms. UX involves a vast range of activities like User Research, User Retention and measuring the effectiveness of the design. Whereas UI involves designing the actual screens of your app, choosing the colours and building branding materials. We understand the core difference between UX and UI and dedicate time to both processes.
Our team of UX experts brainstorm with UI experts to develop meaningful design for your applications.
Know your users
What drives your users? What does the average day in your users life look like? What are the other apps that your users use? We attempt to answer these questions by doing thorough users research and creating personas of your users. This step helps us understand your users in detail, and develop the app keeping in mind their quirks and likes.
Using tools like survey forms and in-house questioning sessions and focus groups, we understand your target users and come up with insights that help drive you to conclusions on your idea.
Immediately afterwards, we set up actionable prototypes and mockups using tools like Balsamiq, Ninjamock. At this stage, your project is just a set of prototypes coming together. Prototypes will have a rough edge but should give an experience of the entire user experience flow.
In each step of the design ideation process, we try to have a picture close to the final product as much as possible. That’s why our mockups are enclosed inside an app so you get a realistic experience of how your app will look like.
Once the prototypes are done and validated, our set of brilliant designers pitch in to bring colour and animations to your app. Using tools like Photoshop and Sketch, your app looks like taking shape and gets more final.
Out of these designs, we create experience flow – which is a set of connected screens that map how your app’s flow will look like. What will happen when you click on one screen, and go to another screen? How will the errors pop up? What should be the error messages? Everything is taken care of in this screen
Different Platforms, Different Rules
While designing your application, you have to keep in the mind the platforms you are designing for.
While designing for iOS we keep in mind, the devices and the latest iOS version on the market. Apple’s attention to details reflects in the Human Interface guidelines, a book they have written about design patterns to follow on the Apple Platform. Our designers are well versed with the HIG, and keep reading it every now and then to update themselves with the latest trend in Apple’s design.
While designing for Android, we have to follow the Material design guidelines set by Google. While Google was late to the design game, but has caught up ever since. Designing for Android could be complex, with having to decide which OS and which elements to use. Luckily for you, our designers take into consideration the platform and the devices of the target users demographic and come up with a design that utilises effectively both of them.
Our designers then hand over the design files along with the colour palettes to the developers, who then take it forward to build your app.
One of the important aspects of designing an app is choosing the perfect colour scheme for your app. Usually apps have a dominant colour as well as a secondary colour. And these colours vary according to the category your app is placed in. For ex : Social Networking apps have blue as a main theme (Ex: Facebook, Twitter ) whereas review services have red as a main colour (Ex : Netflix, Yelp )
The reason behind this is, through extensive research, companies have found the colours that resonate with the user base. If you are preparing an app for a similar category, it helps to use a similar colour scheme to lure your user in. That way, they would already find themselves familiar with one aspect of your app – the colour scheme.
But at the same time, you would not want your individuality taken away. Our designers ensure that your app is unique and at the same time hook into the existing habits of users with other apps.
Your well designed application now makes it to the app store, but does it get the traction you were hoping for? Our team of UX experts not only design applications, but also monitor the engagement. And if the engagement is not upto the expectations, we suggest way to refresh the workflow. But rarely, have we ever had to do this. Our years worth of industry experience enables us to design apps for maximum engagement.
Apart from the app’s design, you will certainly need a few more branding materials. These include, but are not limited to, landing page designs, logos and press kits. Having all these branding materials makes your app look more professional and attractive to users as well as press.
Our team of designers work hard at creating branding materials that are in sync with your app’s design palette.
At TADCO, we put a lot of love into creating amazing designs for apps. Are you looking for an expert team to design your apps? Contact us today to get your app design needs served.
The user interface or the UI and user experience or UX plays a very important role in mobile app development. If both are not thought of properly, the success of the mobile app can be severely affected. Without a simple and engaging design for an app, users will not interact with it. In this digital age where our attention span is limited, users need an engaging design for them to use an app regularly.
We follow a whole range of holistic design principles enabling us to design amazing apps. Our team of design experts are well versed with creating designs for Android and iOS.
To keep up to date with the very latest in design, our designers are always in the look out for inspiration. This means, your app is always designed keeping in mind the latest and the greatest trends around the world. It pays to follow certain principles when designing UIs. Even if an app has different sections, they must all be coherent and they must look like they all belong together. Some great examples of apps with consistent design are Netflix, Dropbox and Evernote.
Interactive design elements must be clearly depicted. Ambiguous designs confuse the user making them less likely to use your app. According to numerous studies, ambiguous menu options don’t work. So make it simple and make sure that the key navigation elements are visible.
Platform Specific Design
There are many differences between designing for iPhone and Android. For example, the iPhone does not have a back button, whereas the Android phone does. This explains why a lot of iPhone apps have back navigation button inside their app. This is just one small example of how the designs differ in both platforms. When you work with us to design your app, you get an expert team that knows the strong points of both the platforms and builds designs specifically to them.
Our philosophy at TADCO Apps is to develop designs that reward the user thereby creating a positive feeling when they use your app. We make use of simple animations, success sounds and a whole lot of innovative methodology while building the app, to bring your user back into your app again and again.
When users tap on something, they want to know that something is working to bring them what they want. They want to know that something has started and they also want to know how long it will take. They don’t want to be left in the dark and kept guessing if something will happen or not.
Layered user experience
The user experience must be layered. When we say layered we mean that all the features must not be exposed all at once. Each layer should surface the deeper the user delves into the app. This will help hold the user’s interest longer. A very good example is Whatsapp.
This is the usability of the app. The more intuitive the app is, the better experience users will have. There are various types of searches and they are:
- Recent search – this search presents the users with a list of keywords that were recently searched
- Dynamic filtering – this filters data which is already on the screen based on the keyword the user types
- Auto complete – this search completes the few letters of the keyword searched
- Search criteria – a pattern where users can search for the information they need by giving information a preset pattern
Not only does our design team design your apps, but they also come up with creative marketing ideas for your app launch. We provide design services for things like a landing page, email marketing and app launches, so that you can leverage them to get ahead of your competitors while making a design statement.
Looking for an expert design team to design your app? TADCO can help you with your design needs. We have designed and developed apps for clients ranging from startups to Fortune 500 companies. Book a free consultation with us today.
The success of your app depends on numerous factors. Of all these factors, one of the most important is the user experience or the UX in short. If you check the top apps in the market, you will see that they all share one common quality, an excellent UX. According to Wikipedia, User Experience (or UX) is the process of enhancing User’s satisfaction with a product by improving the usability, accessibility and pleasure provided in interaction with the product. In today’s age, where user’s attention is fickle, it is quite important to deliver satisfaction to users so they come back to using your product repeatedly.
We are passionate about UX and put in a lot of thought process to ensure we get it right. After all, a successful user base means success for us as well. Here is what we follow when we onboard UX experts for your application :
An often forgotten feature of application development is accessibility. As developers and designers, many tend to forget the fact that the end users are not digital geeks like them and don’t know the ins and out of many digital artefacts. It is therefore important to design system keeping in mind the end users, and ensure that it is accessible not only to normal users, but a whole wide range of users who may face difficulties due to diseases like color blindness, poor eyesight.
At TADCO, we make full use of existing platform’s accessibility options and rally your app around it. And many a times, we go above the call of duty to ensure that the app is truly accessible by creating new interactions when needed.
Before starting to build your app, it is important to know who your users are. Helping to identify your users ensures your idea is validated, and that they will actually use your product when it comes out. We create user personas, and map it to a real person. After this, we ensure that we have researched their pain points properly, and then build the product around it.
The age old quote “Build, and they will come” applies to today’s users no more. It is important to understand what clicks with the user, and provide it in an innovative way. And hence, this step is important. Our UX experts are well versed with conducting research for mobile apps and deliver compelling results.
Simplicity and Consistency
“Simplicity is the ultimate sophistication” ~ Leonardo Da Vinci
It is important that to create a stunning product, the app has to be very easy to use that even a 4 year old baby can use it. Take for example, iPad. One of the reasons why it is best selling tablet is, that even a 4 year old baby or an 80 year old grandma can use it. Creating simple and easy to use product attracts users and makes them happy. It is also important that we follow a consistent style while designing, thereby not confusing them of habits they have already formed while using your product.
Our team of UX experts stick to simplicity and build engaging experiences which hook your users to your app.
When designing the UX of your mobile app, you need to stick to practices based on your industry, which have been proven over time to be very successful. Apply practices, which your users are already familiar with, as these will give you the courage you need to incorporate the best approaches to guide app user behavior.
To help you, below are some strategies that you should employ. You can avoid mistakes and a lot of headaches if you follow all the strategies below.
User Interface (UI Design)
The user interface can make your app shine. The user interface is very broad; it includes things such as your app’s screen size and colour.
The use of colour has such a profound impact on your mobile app. It can affect conversion rates because there are certain colours that call people to act. Colours make people feel certain things. Great examples are the colours red and green. They are known to get people to act. In China, for example, bright colours are a must for apps. Red in China is tantamount to happiness and when customers see it, they feel happy.
Minimal UI Design
Minimalism has been a growing trend over the years. Present users with only the things they need to know. This is the best way to introduce a mobile app because it does not overload them with information. Never ask your users for unneeded information. The experience is not about you but about the user.
For example, Quora has an excellent registration screen. Not only is it a registration screen, it also gives users the option to for email and social login.
Mobile onboarding experience
First impressions last and that is why you have to put your best foot forward. This is why it is a must to deliver topnotch onboarding experience to users if you want to convince them to continue using your app.
Onboarding can be best likened to a map to the highway of apps. The goal is to show users the value of your app and you can achieve this by demonstrating what users want, quickly and efficiently. Progressive onboarding is one of the strategies used to get users to come back. This is especially true for apps, which have more than one sections; f=gesture-driven interactions; and intricate workflow.
From customization to personalization of the UX
Back in the days cookies were used by desktop sites to customize the screen based on the preferences of users. When the use of mobile phones became widespread the same practice was no longer popular due to that fact that mobile phones, especially Android came with different screen sizes.
In the age of mobile phone dominance, there are plenty of ways to improve mobile UX. Today an app can easily increase your revenue by offering makers of products the ability to provide your users personalized recommendations.
Push notifications are also another example and it is something very popular with retailers. A very good example is Starbucks’ mobile app and personalization strategy. It has two purposes; one is to engage customers and the other is to keep track of customers’ rewards.
The personalization strategy has been proven to bring apps an epic supply of revenue if it is done correctly.
Gesturization, to the uneducated, is the use of swiping, pinching, and scrolling and in the past this was not possible as the UIs of mobile apps were restricted to touching only. Today, designers are putting more emphasis on the use of gestures in their UI designs. In order to enjoy the same types of gesture in your apps, you must know your market and your target audience.
Facebook and Gmail are apps, which use swiping menus in order to save space. App makers need to pay attention to recent announcement of 3D touch as it could become the next big thing.
Measuring the Mobile UX
In order to ensure that your mobile app is a success, it is a must to monitor the UX from day one. By monitoring your apps you will be able to know valuable quantitative data and key metrics.
There are numerous UX app analytic tools, which will give you qualitative data by providing unique features and a few examples are heatmaps and user recordings. They will give you insights into the user’s experience. There is only one major drawback though, these tools will only give you numbers instead of the reason why users behave in such a way.
For example, being able to identify a high drop off rate on the registration screen is one thing but knowing why this is happening is another. Knowing why will help you address the issue and perhaps come up with a solution.
If you want to maintain an edge, you must refine the app’s UX. So, do not wait any longer! Monitor your user’s behavior by with the help of UX analytics.