The success of your app depends on numerous factors. Of all these factors, one of the most important is the user experience or the UX in short. If you check the top apps in the market, you will see that they all share one common quality, an excellent UX. According to Wikipedia, User Experience (or UX) is the process of enhancing User’s satisfaction with a product by improving the usability, accessibility and pleasure provided in interaction with the product. In today’s age, where user’s attention is fickle, it is quite important to deliver satisfaction to users so they come back to using your product repeatedly.
At The App Development Company, we are passionate about UX and put in a lot of thought process to ensure we get it right. After all, a successful user base means success for us as well. Here is what we follow when we onboard UX experts for your application :
An often forgotten feature of application development is accessibility. As developers and designers, many tend to forget the fact that the end users are not digital geeks like them and don’t know the ins and out of many digital artefacts. It is therefore important to design system keeping in mind the end users, and ensure that it is accessible not only to normal users, but a whole wide range of users who may face difficulties due to diseases like color blindness, poor eyesight.
At The App Development Company, we make full use of existing platform’s accessibility options and rally your app around it. And many a times, we go above the call of duty to ensure that the app is truly accessible by creating new interactions when needed.
Before starting to build your app, it is important to know who your users are. Helping to identify your users ensures your idea is validated, and that they will actually use your product when it comes out. We create user personas, and map it to a real person. After this, we ensure that we have researched their pain points properly, and then build the product around it.
The age old quote “Build, and they will come” applies to today’s users no more. It is important to understand what clicks with the user, and provide it in an innovative way. And hence, this step is important. Our UX experts are well versed with conducting research for mobile apps and deliver compelling results.
Simplicity and Consistency
“Simplicity is the ultimate sophistication” ~ Leonardo Da Vinci
It is important that to create a stunning product, the app has to be very easy to use that even a 4 year old baby can use it. Take for example, iPad. One of the reasons why it is best selling tablet is, that even a 4 year old baby or an 80 year old grandma can use it. Creating simple and easy to use product attracts users and makes them happy. It is also important that we follow a consistent style while designing, thereby not confusing them of habits they have already formed while using your product.
Our team of UX experts stick to simplicity and build engaging experiences which hook your users to your app.
When designing the UX of your mobile app, you need to stick to practices based on your industry, which have been proven over time to be very successful. Apply practices, which your users are already familiar with, as these will give you the courage you need to incorporate the best approaches to guide app user behavior.
To help you, below are some strategies that you should employ. You can avoid mistakes and a lot of headaches if you follow all the strategies below.
User Interface (UI Design)
The user interface can make your app shine. The user interface is very broad; it includes things such as your app’s screen size and colour.
The use of colour has such a profound impact on your mobile app. It can affect conversion rates because there are certain colours that call people to act. Colours make people feel certain things. Great examples are the colours red and green. They are known to get people to act. In China, for example, bright colours are a must for apps. Red in China is tantamount to happiness and when customers see it, they feel happy.
Minimal UI Design
Minimalism has been a growing trend over the years. Present users with only the things they need to know. This is the best way to introduce a mobile app because it does not overload them with information. Never ask your users for unneeded information. The experience is not about you but about the user.
For example, Quora has an excellent registration screen. Not only is it a registration screen, it also gives users the option to for email and social login.
Mobile onboarding experience
First impressions last and that is why you have to put your best foot forward. This is why it is a must to deliver topnotch onboarding experience to users if you want to convince them to continue using your app.
Onboarding can be best likened to a map to the highway of apps. The goal is to show users the value of your app and you can achieve this by demonstrating what users want, quickly and efficiently. Progressive onboarding is one of the strategies used to get users to come back. This is especially true for apps, which have more than one sections; f=gesture-driven interactions; and intricate workflow.
From customization to personalization of the UX
Back in the days cookies were used by desktop sites to customize the screen based on the preferences of users. When the use of mobile phones became widespread the same practice was no longer popular due to that fact that mobile phones, especially Android came with different screen sizes.
In the age of mobile phone dominance, there are plenty of ways to improve mobile UX. Today an app can easily increase your revenue by offering makers of products the ability to provide your users personalized recommendations.
Push notifications are also another example and it is something very popular with retailers. A very good example is Starbucks’ mobile app and personalization strategy. It has two purposes; one is to engage customers and the other is to keep track of customers’ rewards.
The personalization strategy has been proven to bring apps an epic supply of revenue if it is done correctly.
Gesturization, to the uneducated, is the use of swiping, pinching, and scrolling and in the past this was not possible as the UIs of mobile apps were restricted to touching only. Today, designers are putting more emphasis on the use of gestures in their UI designs. In order to enjoy the same types of gesture in your apps, you must know your market and your target audience.
Facebook and Gmail are apps, which use swiping menus in order to save space. App makers need to pay attention to recent announcement of 3D touch as it could become the next big thing.
Measuring the Mobile UX
In order to ensure that your mobile app is a success, it is a must to monitor the UX from day one. By monitoring your apps you will be able to know valuable quantitative data and key metrics.
There are numerous UX app analytic tools, which will give you qualitative data by providing unique features and a few examples are heatmaps and user recordings. They will give you insights into the user’s experience. There is only one major drawback though, these tools will only give you numbers instead of the reason why users behave in such a way.
For example, being able to identify a high drop off rate on the registration screen is one thing but knowing why this is happening is another. Knowing why will help you address the issue and perhaps come up with a solution.
If you want to maintain an edge, you must refine the app’s UX. So, do not wait any longer! Monitor your user’s behavior by with the help of UX analytics.