Although every app is built differently and made for varying purposes, the general consensus is to update your app at least once a month. This keeps your app relevant and ensures efficient and smooth features. Updating your app a few times a week is not what we are aiming for here. This is costly and near-impossible to achieve, and can drive your users away from your app as they constantly get the “Update App” notification. To find the right balance, follow these points for maximum app efficiency.
Check Customer Queries & Concerns
Your user and customer needs are the sole focus of providing a useful mobile app. Dealing with customer queries on a regular basis allows you to figure out what’s working and what’s not. Give your users a place where they can vent or reach out to you about any problems they have. Make it clear in the app where they can contact the support team. Maintaining this trust will solidify your brand and keep your users happy. Reading the reviews in the various app stores, community forums and on your social media platforms is a great way of assessing the app’s functionality and whether it needs updating or reassessing. Track what the most requested features and problems are, and deal with these first in cycles before you roll out any other plans you had. Remember, users come first!
Follow an Update Plan
Before you even release the app, ensure you sit down with the development team to discuss future plans and updates that you’d like to roll out. In today’s world, apps are updating constantly to keep up with the competition and user’s shortening attention spans and interests. Keep with the trends and ensure your app doesn’t go stale by listing features you can roll out in the coming months that will provide your users with more benefits and reasons to stick around. Space these features out, and break them down into smaller tasks if needs be to avoid scope creep.
Bug Fixing and App Stabilisation
When you release your app there’s a high chance you’ll run into a few errors. Track these carefully for the first few weeks and roll out the necessary bug fixes in a timely fashion. This shows you’re looking after your user’s needs and increases the chances of others writing good reviews and sharing your app. Nailing the original features of the app and keeping it clean of errors allows you to then focus on providing more features down the line.
Updating your app with new features every couple of months also gives your users the reassurance that you care about their experience, and that they’ve something to look forward to down the line. Take Instagram, they’re constantly evolving their features by listening to their customers and even throwing in a few curveballs as well to completely change up the app.
Striking a balance between bug fixes and features allows you to maintain a healthy and functioning app. Create a system your developers can follow so everyone is on the same page when it comes to updating. At TADCO, we work with a team of talented software developers to ensure your apps are always maintained. Talk to us today to discuss how we can address your app needs.